Despite signs that Microsoft is fighting back in the battle of the search engines with the newly launched Bing, a new report claims it has lost market share for the first time since its launch. Bing’s global market share of search queries fell to 3.25 per cent from 3.58 pre cent in September compared to the previous month, according to web analytics firm StatCounter
Bing’s US performance is also down, falling one percentage point to 8.51 per cent from 9.64 per cent. Yahoo! took a 9.40 per cent share – down from 10.50 per cent. Bing is a clear example of Microsoft desperate approach to their sinking in the market.
“The trend has been downwards for Bing since mid August. The wheels haven’t fallen off but the underlying trend must be a little worrying for Microsoft.”
Filed under: Strategy, david munoz, david munoz consultant, david munoz creative strategist, david munoz miami, MICROSOFT