DMCS a blog by David Munoz

A creative online source

US consumer groups urge government to curb behavioural targeting

Consumers’ rights advocates are to recommend how the US government can better regulate behavioural targeting online as part of an attempt to curb the amount of information gathered about web users.

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China to launch overseas ad campaign

The Chinese Government is to launch an international advertising campaign this summer to reassure consumers of the quality of Chinese-made goods. In my opinion they could spend millions but could they really live to their promise and actually change perception. Doubt it!!!!

Filed under: Strategy, , , , , , , , , , ,

Facebook rolls out more ad targeting tools as it reaches 250m users

Facebook has introduced additional targeting features allowing advertisers to increase engagement with users they have a relationship with and more easily branch out campaigns in multiple countries. 

Dont you love Facebook. They are taking over, they know to much about us!

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Twitter hack – future plans revealed

Twitter has seen the internet flooded with 310 of its most confidential documents including partner agreements, financial projections and security passcodes after it fell foul of hackers. 

Nice to know guys! personally is time for twitter to actually wake up from the cloud they are growing to fast but seem to be lost in the sky. This should NOT happen to site like Twitter.. 

. They need to take it to the next level or they will fade like Myspace… If they are on top they should make sure they plan correctly or else for being cocky they will end up going down.  


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No Return on TWITTER


Twitter’s audience is exploding. Now if only they could get people to stick around.

Over 60 percent of people who sign up to use the popular (and tremendously discussed) micro-blogging platform do not return to using it the following month, according to new data released by Nielsen Online. In other words, Twitter currently has just a 40 percent retention rate, up from 30 percent in previous months — indicating an “I don’t get it factor” among new users that is reminiscent of the similarly over hyped Second Life from a few years ago

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