DMCS a blog by David Munoz

A creative online source

Social Media is not to be ignore by B2B.

I have always believe said “We have to learn to implement and embrace social media or else it would leave you behind”

Social media is another touch point for your next potential customers to find you while they are researching what their company wants and needs. Consider if your presence on a social media site could help you achieve your business goals.
Would a more personal online interaction help a potential customer reach out to you with questions or request a demo? Even though we are talking about B2B companies, each one is staffed with people. Those people spend time on social networks, blogs and forums researching and talking about every industry under the sun.
Traditionally the buying cycle in B2B takes longer. Having an open door of communication between the potential customer and your online community manager could be the determining factor when it is finally time to make a decision.
Listen first. Monitor social networking sites to see who is talking about your products, services and industry. The thing about social media sites is you do not actually control if your company is going to be discussed – the users of the sites decide. You only decide if you are going to be a part of the conversation.
By participating in social media you are potentially building trust online. The transparency of your company lowers the risk of your potential buyer.
Social media is increasingly becoming a core part of the research process for B2B purchases. Within social media sites you can converse, educate and build relationships with potential buyers. While researching products and services, users are getting more savvy and finding more and more information online. When someone is researching you and your company for their next large business purchase what do they find? Are you a part of the conversation?

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