DMCS a blog by David Munoz

A creative online source

Levi’s ‘Goes Forth’ With Web Game

Screen shot 2009-10-06 at 3.20.48 PMScreen shot 2009-10-06 at 3.22.38 PMLevi’s wants to link its past with the future through a new digital scavenger hunt that blends the real and virtual worlds.

Levi’s  created the game, which kicks off today and runs through mid-November on the brand’s Web site, to invoke memories of the company’s heritage in the 1890s. The game’s narrative revolves around a character named Grayson Ozias IV who has left wax cylinder voice recordings hidden across America. The challenge for players is to find these recordings and, ultimately, the $100,000 fortune Ozias buried. Levi’s is including social media by posting clues through its Facebook page, which has nearly 150,000 fans, and a dedicated game Twitter account. It has plans for other social twists, including the use of live streaming service 12seconds. There is a social responsibility element in the third week of the game, when Levi’s will let participants choose a charity that will receive a $100,000 donation

Levi’s is promoting the game via video banner ads on sites including Facebook, Break and Pandora.

Stay tune for my reviews after it ends. Would it be good for Levis ???

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