October 12, 2009 • 4:59 PM 0
Im loving this new way to search. Do you?
Filed under: Screen Shoots, Strategy, david munoz, david munoz consultant, david munoz creative strategist, david munoz hello dmcs, david munoz miami, dmcs, dmcs creative, goby, goby.com, hellodmcs, hellonativo, nativo
October 6, 2009 • 3:27 PM 0
Levi’s wants to link its past with the future through a new digital scavenger hunt that blends the real and virtual worlds.
Levi’s created the game, which kicks off today and runs through mid-November on the brand’s Web site, to invoke memories of the company’s heritage in the 1890s. The game’s narrative revolves around a character named Grayson Ozias IV who has left wax cylinder voice recordings hidden across America. The challenge for players is to find these recordings and, ultimately, the $100,000 fortune Ozias buried. Levi’s is including social media by posting clues through its Facebook page, which has nearly 150,000 fans, and a dedicated game Twitter account. It has plans for other social twists, including the use of live streaming service 12seconds. There is a social responsibility element in the third week of the game, when Levi’s will let participants choose a charity that will receive a $100,000 donation
Levi’s is promoting the game via video banner ads on sites including Facebook, Break and Pandora.
Stay tune for my reviews after it ends. Would it be good for Levis ???
Filed under: DESIGN, Strategy, david munoz, david munoz consultant, david munoz creative strategist, david munoz miami, dmcs creative, hellonativo, hellonativo.com, nativo, social media
September 25, 2009 • 2:10 AM 0
Yahoo! has revealed the creative and campaign details behind its first major marketing blitz for seven years on the same day its redesigned homepage goes live.
The company is rolling out a $100m plus global ad campaign and a new tagline ‘Y!OU’ created by WPP’s Oglivy
Plus you have to add the changing to Bing for searches.
Will this rescue Yahoo!?
Filed under: Screen Shoots, Strategy, david munoz, david munoz creative strategist, david munoz miami
May 19, 2009 • 2:32 PM 0
April 23, 2009 • 9:24 PM 0
